---
title: Banner Advertising With ExpressionEngine
date: 2010-04-15T20:00:00-04:00
author: cc_admin
canonical_url: "https://caffeinecreations.ca/blog/banner-advertising-with-expressionengine/"
section: Blog
---
- [Code](https://caffeinecreations.ca/blog/category/code/), [ExpressionEngine](https://caffeinecreations.ca/blog/category/expressionengine/), [EE Tutorials](https://caffeinecreations.ca/blog/category/expressionengine/ee-tutorials/)
# Banner Advertising With ExpressionEngine
I’m currently building a magazine site for a client which will have advertising in the sidebar. To implement this advertising I used the method detailed in the Subvert.ca blog [How to build your own banner advertising system with ExpressionEngine and Google Analytics](http://subvert.ca/blog/archive/expressionengine-advertising/) This was really easy to implement. However I wanted to do a little more.
I’m currently building a magazine site for a client which will have advertising in the sidebar. To implement this advertising I used the method detailed in the Subvert.ca blog [How to build your own banner advertising system with ExpressionEngine and Google Analytics](http://subvert.ca/blog/archive/expressionengine-advertising/) This was really easy to implement. However I wanted to do a little more.
Since campaigns may expire and it’s possible that there may not be a full complement of live ads on the site at one time I decided to add dummy ads to the site that will only appear when there are not enough paid ads. To do this I used the [ loop plugin](http://www.putyourlightson.net/projects/loop) and a series of conditionals. the advertising here is block of four 125x125 ads where the weblog:entries tag has a limit=“4” The following code is placed just before the closing weblog:entries tag in the tutorial mentioned above and voila blank ads to complete the block.
```
```html
{if no_results}
{exp:for_loop start="1" end="4" increment="1"}
{/exp:for_loop}
{/if}
{if count=="1" AND total_results=="1"}
{exp:for_loop start="1" end="3" increment="1"}
{if {loop_count} >="{count}"}{/if}
{/exp:for_loop}
{if:elseif count=="2" AND total_results=="2"}
{exp:for_loop start="1" end="3" increment="1"}
{if {loop_count} >="{count}"}{/if}
{/exp:for_loop}
{if:elseif count=="3" AND total_results=="3"}
{exp:for_loop start="1" end="3" increment="1"}
{if {loop_count} >="{count}"}{/if}
{/exp:for_loop}
{/if}
```
```
You can see a screen shot of my dev site below.
