5 Reasons Why Your Website is More Valuable Than Your Business Card
Prior to the internet a business card was one of the best ways to get noticed and exposure for your small business. Now however a well designed and optimized website is the key to growing awareness of your business and attracting more customers.
Here are 5 reasons why your website is more important than your business card.
1 Static vs Dynamic
A business card has limited real estate restricting what information you can provide. Additionally once the card is printed it's message is fixed in time forever. A website however can easily be updated and allows for as much content as you need to convey your message to clients and customers.
With a website, you can include elements such as videos, music, and pictures to make your content more engaging to customers. You are not limited by space and are free to use any number of pages that can be changed as your business evolves.
2 Unlimited Marketing
Your website allows you to easily market any of your products and services. You can also easily update the content and create new promotions. Your website allows visitors to subscribe to your newsletter. Additionally you can create as many marketing landing pages as you want targeting specific segments or niches.
A business card cannot do that.
With electronic devices in most peoples hands at all times of the day, websites can be viewed by a much wider customer base than you could reach handing out business cards. When you need to find a contractor to work on your home, what's the first thing you do? You probably head to google and search for the type of work and your city name. A website optimized for local search engine optimization (SEO) will help your business grow.
4 Customer Feedback
One of the most important aspects of a website is customer feedback, both negative and positive. Positive feedback informs other visitors of your website that your product or service is well received and does what is expected. Negative feedback is also vitally important as it is helps you to know what needs to be improved with your products and services.
5 Social Media
When you share a business card, it may be passed on to a friend or colleague. However when you share a website or a specific page or blog post that page can easily be shared with thousands of people via social media. When sharing a post on Facebook, Twitter, LinkedIn or other social media a well coded website will ensure that an the share is properly formatted with the page Title, Image and description text. The above share is for an earlier blog post: A Website is Like Owning a Car.
Business Cards Still Have Relevance
Business cards will continue to have relevance in the Internet age. They are an excellent way to share your website url, phone number, and email address when meeting people in person. However your website is much more flexible and powerful in being able to provide information to clients and potential customers around the globe.
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